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Theory

In theory, anything is possible. This is a powerful statement and certainly the inspiration behind the designer fashion line, Theory. This clothing line was launched in 1997 with a vision to offer comfortable and sophisticated clothes with a modern edge. Since then, Theory has evolved into more than just a clothing collection, but a concept and lifestyle. They are built on a solid foundation that not only focuses on the satisfaction of the customer, but also that of their employees.

When Theory was first launched in the late 90’s, the company was in search of creating the perfect pair of pants. Made from quality fabrics and an impeccable tailored fit, it wasn’t long before every woman had to have a pair of Theory pants in her closet. From here, Theory apparel grew to include a full collection of clothes for both men and women, suitable for those who have a contemporary taste and an urban lifestyle. Theory’s signature “stretch fit” is what attracted many customers, as they took Lycra and learned to spin it into other fabrics, therefore creating slimmer silhouettes.

While Theory apparel is certainly sexy and sophisticated, it is this company’s values and innovative qualities that are especially exceptional. Instead of re-creating new styles based on the latest trends, Theory takes one style and continues to expand on the idea. They continue to perfect their clothing, creating the future instead of anticipating it. Not only is Theory designer clothing believed in by the buyers, but also the employees who share the same passion for excellence and superiority. It is these reasons why Theory is more than just a clothing collection, but a designer fashion label that is making a difference in the lives of everyday people. 

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