Theory
In theory, anything is possible. This is a powerful statement and
certainly the inspiration behind the designer fashion line, Theory.
This clothing line was launched in 1997 with a vision to offer
comfortable and sophisticated clothes with a modern edge. Since
then, Theory has evolved into more than just a clothing collection,
but a concept and lifestyle. They are built on a solid foundation
that not only focuses on the satisfaction of the customer, but also
that of their employees.
When Theory was first launched in the late 90’s, the company
was in search of creating the perfect pair of pants. Made from
quality fabrics and an impeccable tailored fit, it wasn’t
long before every woman had to have a pair of Theory pants in her
closet. From here, Theory apparel grew to include a full collection
of clothes for both men and women, suitable for those who have a
contemporary taste and an urban lifestyle. Theory’s signature
“stretch fit” is what attracted many customers, as they
took Lycra and learned to spin it into other fabrics, therefore
creating slimmer silhouettes.
While Theory apparel is certainly sexy and sophisticated, it is
this company’s values and innovative qualities that are
especially exceptional. Instead of re-creating new styles based on
the latest trends, Theory takes one style and continues to expand
on the idea. They continue to perfect their clothing, creating the
future instead of anticipating it. Not only is Theory designer
clothing believed in by the buyers, but also the employees who
share the same passion for excellence and superiority. It is these
reasons why Theory is more than just a clothing collection, but a
designer fashion label that is making a difference in the lives of
everyday people.