Sean John Clothing Inc. was launched off the success of rapper and producer, Sean "Diddy" Combs. Mr. Combs, who had developed a deep interest in fashion throughout his career, decided to fulfill his lifelong dream in 1998 by starting his very own clothing line. The first collection Mr. Combs debuted was his sportswear line, and the collection was met with rave reviews. Critics praised Sean John for delivering sophisticated designs that represented and stayed true to the urban style.

In 2001, Mr. Combs took his brand to another level by being one of the first runways shows to air their collection during Fashion week on live TV. Additionally, Sean John received prestigious praise from 2000 to 2005 when it was awarded excellence in design by the Council of Fashion Designers of America in New York, NY.

Inspired by Mr. Combs own personal style, Sean John has certainly come a long way from its beginnings. Today, the brand has expanded from sportswear into many sub divisions. The four categories of the collection include Sean John, Bad Boy Sportswear, Sean John Tailored, and Sean John accessories. Sean John also launched its first fragrance called, Unforgivable, in 2006 and their first women's collection in 2007. From a dream to a reality, Sean John has made the transition from an urban brand to an international brand, bringing in over $100 million dollars in sales a year.