Mossimo
The well-recognized and famous “Mossimo” logo is far
more than just a name-brand clothing line. Mossimo was
started by Mossimo Giannulli in the late 1980’s. His vision
of creating beach and surf wear for a coastal lifestyle quickly
caught on off the beaches of California. After making brightly
colored shirts that sported the “M” logo, Mossimo
packed up his tees and headed to the coasts, effortlessly selling
his shorts and shirts. Before long, his clothes were a hot
commodity and a must-have for beach goers.
With the quick success of his beach and surf gear, Mossimo wanted to expand his customer base and reach out to consumers that didn’t live off the coastal regions. In 1991, he designed casual sportswear and accessories that were tailored for both men and women of all ages. Unique to his own brand, Mossimo reached out to large specialty stores and retail chains to sell his clothing and reach the largest number of consumers. It wasn’t long before everyone across the nation could spot the trendy “Mossimo” logo.
Currently, Mossimo clothing is sold worldwide and is one of the largest apparel brands in the United States. Target is the largest distributer and is responsible for a large portion of Mossimo’s multi-million dollar company. In fact, the Mossimo line has now expanded beyond casual apparel and sells hair and skin products, fragrances, and bedding. While many of the clothes are marketed to teens, these relaxed and sporty styles of clothes are great for workout apparel or lounging around the home. Featuring bright colors and patterns that reflect a beach lifestyle, these clothes remain in-style despite the current trends. With elements of street and urban influences, Mossimo is one brand that can make it into anyone’s closet.
With the quick success of his beach and surf gear, Mossimo wanted to expand his customer base and reach out to consumers that didn’t live off the coastal regions. In 1991, he designed casual sportswear and accessories that were tailored for both men and women of all ages. Unique to his own brand, Mossimo reached out to large specialty stores and retail chains to sell his clothing and reach the largest number of consumers. It wasn’t long before everyone across the nation could spot the trendy “Mossimo” logo.
Currently, Mossimo clothing is sold worldwide and is one of the largest apparel brands in the United States. Target is the largest distributer and is responsible for a large portion of Mossimo’s multi-million dollar company. In fact, the Mossimo line has now expanded beyond casual apparel and sells hair and skin products, fragrances, and bedding. While many of the clothes are marketed to teens, these relaxed and sporty styles of clothes are great for workout apparel or lounging around the home. Featuring bright colors and patterns that reflect a beach lifestyle, these clothes remain in-style despite the current trends. With elements of street and urban influences, Mossimo is one brand that can make it into anyone’s closet.
Showing 1-3 of 3 items
Showing 1-3 of 3 items
