Juicy Couture
Pamela Skaist-Levy and Gela Nash-Taylor founded Juicy Couture in
1994, in Pacomia and originally called their line Travis Jeans
selling only sold maternity pants. The two designers decided to
change the name in 1996 to what we all know and love as Juicy
Couture, they revolutionized the fashion world with the
introduction of the track suit, the piece for which the company is
most known.
They were instantly recognized when they sent their track suit with
"Madge" on the bum of the pants, an immediate success. The
tracksuits come in an array of different colors made of velour,
terry cloth, fleece, or cashmere. In 1999, they introduced jeans to
the collection as well as clothing for men and children in 2002. As
time went on they also decided to introduce swimwear and
accessories for women, including shoes and jewelry.
The brand is marketed as a high-end clothing line at an affordable
prices, and is geared towards women ages ten to twenty six. The
company was sold to Liz Claiborne for 258 million dollars, and
manufactured in Arleta California. The items are manufactured with
the signature logo, two highland terriers holding a shield bearing
three hearts and Love G&P. A crown lies above, while a Juicy
Couture banner flutters below the underline slogan, “Made in
the Glamorous USA.”