Banana Republic is one of the most recognized clothing lines in
name-brand fashion. Their first apparel was launched back in 1978
by Mel and Patricia Ziegler. Banana Republic offered a variety of
colorful and unique clothes that had a safari or travel-like
theme. They had few retail stores, and clothes were mostly
purchased from high-end catalogs that highlighted these
items’ features with a small background description of an
exotic location. Banana Republic’s catalogs were certainly
fun to browse through, and their stores kept up the theme. As
more and more locations opened, Banana Republic stores were
decorated with real Jeeps, smoke and foliage.
Banana Republic made a daring move by offering a fashion line
that hadn’t been seen before in the US, and it worked; the
travel-themed apparel was a popular sell. Banana Republic made an
even bigger name for itself when it was bought by Gap in 1983.
The exotic clothes were traded for a more traditional approach,
one similar to the style that Gap offers. To set these two brands
apart, however, Banana Republic today offers more upscale
clothes, many of which are business and business-casual in style.
To reinforce this upscale image, many modern Banana Republic
stores are located in historic buildings that have been
renovated.
From Banana Republic dresses to Banana Republic shoes, there is
something for everyone with this classy clothing line. With a
solid reputation of delivering the hottest fashion trends, Banana
Republic clothes are equally appealing to both men and women.
From chic career wear to high-end fashion, Banana Republic offers
a variety of sizes, including petites and tall. Of course, you
can’t forget the matching accessories, such as Banana
Republic jewelry and handbags, that enhance any outfit.