Designer fashion is more than just brand-name clothing; it is a work of art, a reflection of today's society, and for some, a lifestyle. This is certainly the case for Baby Phat, a fashion clothing line launched by Kimora Lee Simmons. Baby Phat is a sibling of Phat Farm, a designer clothing company started by Kimora's husband at the time, Richard Simmons. During a fashion show for Phat Farm, models walked down the runway in tiny tees that sported the name Baby Phat. This fashion trend caught on quick and soon celebrities and models alike were seen wearing these tiny tops. It was then that Kimora knew that this phenomenon was something too remarkable to pass up, and she launched the Baby Phat line in 1998.

Baby Phat is well known for its ability to combine both elements of high fashion and hip-hop. It is feminine and fun, sexy and glamorous. Not only does this designer fashion line present clothes for women and girls, but it also markets accessories for phones, stylish shoes and sexy jewelry. In fact, more than a decade later, Baby Phat is one of the most lavish lines in hip hop clothing and is enjoyed by a diverse group of women, including Paula Abdul, Britney Spears and Lil' Kim.