Apple Bottoms is a designer fashion line that has grown to be an international success within a few short years. In 2003, this clothing line was launched by the famous rap star Nelly, along with his team, Yomi Martin and Ian Kelly. Before these Apple Bottom jeans were even sold on the market, this “Dream Team†went out searching for their “Apple Bottoms Girlâ€, which was televised on VH1. When these popular denim jeans were put on the market, they sold out within two weeks and quickly lived up to their hype. Nearly seven years later, Apple Bottoms not only makes denim jeans, but they have a large selection of accessories, including handbags, shoes and fragrances, as well as a clothing line especially for girls.

What sets apart this women’s fashion line from others is that it is specifically designed to meet the needs of a diverse client base; women of all shapes and sizes. Apple Bottoms clothes are meant to enhance a woman’s natural curves and beauty, and Nelly himself is personally involved in the entire decision making process. He even shares his thoughts on women’s clothing by saying “A woman should not try to fit the clothes; the clothes should fit the woman!â€

While Apple Bottoms sells a variety of accessories and clothing, they are still most known for their denim materials, including denim jeans and dresses. Their jeans sport the signature apple pocket, which is the shape of an apple embroidered in sequins, gold or glitter. Jeans can be found in all the popular styles as well, including skinny jeans, straight jeans and capris.  To show the empowering effect that Apple Bottoms clothes have on women, just look at some of the famous people who proudly wear this fashion line, including Oprah, Fergie and Vivica Fox!