Founded by Mark and Jerry Silverman in 1977, American Eagle is a growing company which is famous for its rugged and easy-going designs that are commonly observed through its t-shirts, swimwear and polo shirts. Having the first outlet based in Pennsylvania, the company had an initial focus on menswear as at that time it was an untapped market. However, due to its continuous progress and growth throughout the United States and other parts of the world, American Eagle has started to diversify into women’s wear by offering the same casual and summer-styled clothing as well as a line of swimwear collection that garnered a positive response from the people. The success in the women’s department spurred them into creating another sub-line known as Aerie which specializes in lingerie, sleepwear and other women’s apparel. American Eagle is in excess of billions of dollars today as their sales have only been growing.

Basically, American Eagle is divided into a few categories; men, women and kids. Their designs and styles appeal to the younger demographics such as teenagers and young adults who have a more eclectic taste in fashion, thus explaining the vintage, washed-out and graphic designs offered by the brand.  Whether it is going to the movies or to the beach, American Eagle has the top that fits, a retro style of jeans, flip flops that match and accessories to top it all. In addition, the brand’s design also promotes athletic wear, surf shorts, and graphic tees to complete the casual look.

A simple mention of the brand, ‘American Eagle’ is bound to make high school and college students excited as the array, variety and choice offered by the brand is always accepted in the trendy young adult scene.