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Reebok Shoes

Joseph William Foster, originally from a small fishing village in England, was making a living creating shoes and had the idea of a spiked running shoe. After the his ideas evolved, he founded a company with his two adult sons, and named it J.W. Foster and Sons.  By 1924, Foster and Sons had a established a very good reputation for manufacturing superior shoes, and were given the opportunity to create running shoes for athletes who represented Great Britain during the 1924 Summer Olympics. 

With the legacy of the top quality footwear construction, the two Foster's grandchildren, Jeff and Joe founded Mercury Sports, and later named it Reebok in 1960.  As time went on and the brand built more and more momentum, a United States camping equipment distributor names Paul Fireman noticed a pair of these top notch running shoes at an international trade show, and motivated him to negotiate rights to sell them here in North America.

Although the brand was a bit more expensive than it's competitors like Nike, Puma and Addidas, the shoes sold exceptionally well.  Today the brand sells sportswear, accessories, and of course footwear for women and men. You can now purchase Reebok apparel at a majority of shoe stores around the world.

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