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Puma Shoes

Sports and athletics play a major role in the world. In some ways, sports apparel plays an even bigger role. There are many companies that produce athletic wear, but only few make it to the "big" games. In 1948, Rudolf Dassler was working as a designer for his brother’s line of sportswear called "Adidas." He decided to branch out with his own company, "Puma"; the company started the era of the Puma shoe, which quickly swept retail stores and boutiques all over Germany.

Today, Puma is one of the most recognized names in sports fashion. The shoes can be seen on the feet of soccer players and fans internationally. The first Puma athletic shoe to hit the scene was the classic "Clyde by Puma," and later, the "Atom" was introduced. Puma has expanded its line to other sports apparel, as well, such as track jackets and jogging suits. Every piece of apparel features the signature Puma logo – a leaping cougar. The logo is said to symbolize courage and power, both characteristics that describe Puma’s style.

In 2002, a new collection was added to the line, designed by world-renowned tennis player Serena Williams. The collection was called the "Serena Williams Tennis Collection." The collection offers an extensive line of fashionable tennis dresses and feminine tennis shoes.

For years to come, as in years past, the Puma logo will continue to express a sense of confidence and authority to sports players and fans throughout the world.

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