With roots in Buffalo, New York, New Era Cap Company started in 1920 when German immigrant and founder, Ehrhardt Koch developed his own hat wear company. Originally known as E. Koch Cap Co. in the early 1920's, the company quickly changed its name to New Era. Since its beginnings, New Era has evolved tremendously, growing into a hat brand that hundreds of celebrities, entertainers, and athletes know and love.

Best known for their athletic hat wear, New Era came up with their first design for a baseball cap in 1934. Determined to make the best product, New Era dedicated itself to creating the perfect fitted cap. Eventually, their persistence would pay off. By the 1940's, New Era was selling many of their hats to several Major League Baseball (MLB) teams. Almost 15 years later, New Era would present their newly redesigned fitted hat, 59Fifty, to the world. Still extremely popular, the 59Fifty has defined much of urban culture and fashion today. Typically designed with a flat brim, embroidered logo, and moisture absorbing sweatband, New Era has dreamt up a hat that has literally become an obsession to street savvy hipsters across America. In time, New Era would also set up a crucial deal with MLB, making it the first brand to have an exclusive agreement with the organization. Today, New Era also has deals with NHL, NBA, and over 200 colleges and universities across the United States.

With an extensive apparel and accessory collection for men, women, and children, it is really no surprise seeing New Era grace media outlets across the globe. Despite their strong sports heritage, New Era has had a major impact on people from all walks of life. Whether in a magazine, on TV, or on the web, New Era's timeless designs remain iconic pieces in the sports, entertainment, and fashion world.