"Vicerra is a leading Canadian clothing retailer located in Toronto, Ontario. Our company was started by Vanessa Lee Wishart in 2003 to showcase her talent and achievements within the fashion industry. She rebranded her label and launched Rarity Couture, an eco-conscious fashion line made from reclaimed materials. This collection thrives on creativity, originality, and social-consciousness. Our company's aim is to provide fashion forward, and innovative garments with a social message.

Rarity Couture is affordable, one-of-a-kind, upcycled, repurposed and recycled clothing to meet increasing consumer demand for environmentally friendly and sustainable products. Waste reduction is an important part of the design process. The Rarity Collection is crafted from vintage fabrics, making each piece unique, therefore, patterns and shades may differ from the ones shown. Once our garments are cut, leftover material is donated to local artists, crafters and community groups. We want to do our part to make our world a cleaner place for generations to come." -Vicerra