
"Lalesso was launched in Cape Town in 2005 by
co-creators Olivia Kennaway and Alice Heusser after a holiday to
the remote island of Lamu, where the pair became captivated by
the traditional attire of the local women of these coastal
regions.
The brand's designs are inspired by the 'khanga' or 'lesso' with
intrinsic patterns and vibrant colours worn by Kenyan women,
though its interpretation is distinctly modern and wearable.
Lalesso's mark of quality actually starts with production, where
the community takes centre stage. Keeping the number of
collections down ensures workers are not put under any undue
pressures. In addition seamstresses receive well above the
average wage, and the company offers loans, maternity leave,
creche facilities and sick pay. Lalesso tries to involve the
wider local community in as many ways as possible. There are nuns
making the crochet featured in designs, unemployed beachboys
crafting buttons from coconuts, and Masaai fashioning up the
beaded bracelets used on swing tags. In an industry that is far
from transparent, Lalesso has everything to shout about: great
design and strong ethics that place social responsibility at the
heart of production.
With its own workshop in Diani Beach, Kenya, and a strong
Fairtrade ethic which benefits the workers immensely, this is the
kind of Fairtrade fashion you will be desperate to wear in the
summer months." -La Lesso