William Rast

A world of denim true to their original designs and distinctive styles, this is the signature of William Rast, known as the “New America” denim culture.

Founded and launched in 2005, William Rast was created by best friends and business partners, Justin Timberblake and Trace Ayala; both sharing the same mission and goal. William Rast denim captures the heart and soul of authentic Southern heritage to deliver luxury fashion for both men and women.  Fabulous and dynamic denim fit for both genders, the William Rast denim designs can be worn dressed up or down.

William Rast denim has a strong emphasis on comfort and fabrics that are long lasting.  While the women’s pieces have a flattering fit and unique stitching to create a slimming fit, the men have their own original spin on looking cool and comfortable.  
In 2006 William Rast brand has diversified to other lifestyle collection, including high quality leathers, outerwear, wovens and knits.  Today, the William Rast line of clothing has found its place in top-tier department stores and high-end boutiques worldwide, from the United States to prominent stores in Canada, Italy, Germany, United Kingdom, and Greece. The built-in success of having a celebrity founder brought immediate attention to the brand and people have taken note.