True Religion
True Religion is an American clothing company known for its premium
denim. The company was founded by Jeffrey Lubell in 2002, as he
began to redefine what premium denim was all about. Instead of
offering mediocre denim materials that were manufactured overseas,
Lubell wanted to offer the market quality, authentic jeans that
were American-made. As he set out to launch his True Religion
label, Lubell had high hopes for his fresh perspective on superior
denim jeans.
Indeed, True Religion was an instant success and quickly went on to
expand their clothing line to offer knit sportswear, casual tees
and trendy sweatshirts. Yet it’s not just the quality,
American-made denim that his buyers loved. True Religion has a
timeless appeal, a vintage quality that reflects Western culture.
In addition, True Religion has hippie and Bohemian influences that
make this premium clothing have an ageless appeal, despite what the
current trends are.
As with other types of denim, True Religion has a complete
collection of jeans, including boot cut, skinny jeans and wide leg.
While most denim jeans have a simple and vintage quality about
them, don’t be surprised to find styles that sport bold
colors, such as jeans in red, blue or purple colors. True Religion
is sold at upscale department stores, including their own True
Religion stores. This successful company has expanded its
merchandise to sell footwear, fragrances, handbags and swimwear.