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Madewell

With a name like Madewell, this clothing label is destined to have the perfect cuts and colors of clothes, each put together with quality craftsmanship and attention to detail. Madewell is the little sister company of J. Crew, an extension of the American retail store based in New York. Madewell takes a more casual and playful spin on J. Crew apparel, yet keeps the same standards of high quality materials and fabrics. The clothing label was launched in 2006, yet got its name and image from an old workwear company that made denim apparel back in 1937. The vision behind Madewell is to offer a complete collection of quality, authentic denim jeans that are suitable for the downtown girl.

With denim being Madewell’s obsession, it is no surprise that the company offers an impressive collection of cuts, styles and washes, including the popular ex-boyfriend jeans and rail straight jeans. Indeed, the denim apparel would not be complete without Madewell’s overly soft and flattering tees, as well as their wool scarves that offer a preppy and urban image, once again reaching out to the affluent, downtown gal. Madewell is also well known for their chic leather boots and trendy Bensimon sneakers, which are a blend of Converse shoes matched with a graceful femininity. All of Madewell’s designs offer a sense of simplicity like no other, keeping the apparel sophisticated, modern and sleek.