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Acne

It certainly looks as if “Ambition to Create Novel Expressions†otherwise known as Acne, has indeed succeeded in realizing their ambition. The company is a Swedish based apparel manufacturer that was established in 1996.  Acne set its goals high, wishing to form a lifestyle brand. The company is the first to set its sight on an untapped denim wear market. The brand marked history after producing its first 100 pairs of unisex denim jeans, which were featured in Sweden’s Elle magazine. Ever since then, Acne’s trademark denim jeans with vibrant red stitching have been in great demand.

Fueled by its success and after gaining the acceptance of the fashion world, Acne expanded its line, launching a full range collection in 1998. Acne has lines for both men and women, and the brand aims to provide clothes that are not only suitable for everyday wear, but also stylish and elegant enough to turn heads. Each garment produced by the brand is effortlessly chic, and the intricate care for detail that the designers put into each garment is evident in the tones of subtle luxury that the clothes emanate.
 
Every collection by Acne is tailored to satisfy the cravings of the hip and modern. Designs range from classy to popular streetwear and a lot of these have become trendsetters, featured on the hippest fashion magazines. The brand has 10 stores all over the globe today, each of which supplies customers with the best of Swedish fashion.