Acne
It certainly looks as if “Ambition to Create
Novel Expressions†otherwise known as Acne, has indeed
succeeded in realizing their ambition. The company is a Swedish
based apparel manufacturer that was established in 1996. Acne
set its goals high, wishing to form a lifestyle brand. The company
is the first to set its sight on an untapped denim wear market. The
brand marked history after producing its first 100 pairs of unisex
denim jeans, which were featured in Sweden’s
Elle magazine. Ever since then, Acne’s
trademark denim jeans with vibrant red stitching have been in great
demand.
Fueled by its success and after gaining the acceptance of the
fashion world, Acne expanded its line, launching a full range
collection in 1998. Acne has lines for both men and women, and the
brand aims to provide clothes that are not only suitable for
everyday wear, but also stylish and elegant enough to turn heads.
Each garment produced by the brand is effortlessly chic, and the
intricate care for detail that the designers put into each garment
is evident in the tones of subtle luxury that the clothes
emanate.
Every collection by Acne is tailored to satisfy the cravings of the
hip and modern. Designs range from classy to popular streetwear and
a lot of these have become trendsetters, featured on the hippest
fashion magazines. The brand has 10 stores all over the globe
today, each of which supplies customers with the best of Swedish
fashion.