EDUN
With a mission to make Africa a source of fashion production, EDUN
is founded by Ali Hewson and the well known singer, Bono from U2.
Being a socially relevant brand, EDUN has the intention of
redesigning fashion at the same time opening up employment chances
for those in less developed countries. As much as this brand tries
to help out in the world, they also promote bands that are just
starting up which is one of Bono’s project in alignment with
the EDUN brand. The collections that EDUN promotes include those of
simple and floral designs.
For the women, the collection spans from graphic tees to skirts
that are made from organic materials that cultivates awareness for
the environment with floral and plant designs. Besides having a
minimalist style, EDUN’s tees are easily matched with any
jeans or shorts to create a more casual look. On the other hand,
for the guys, a variety of tops and jackets are also available.
Some of these designs also run in accordance to the Art Nouveau
style which derives from the intricate architectural designs of
France.
As the company and brand may still be rather young, this brand
plans to launch a new line of collections in due time. Support the
causes for which EDUN fights for and choose those styles that may
help the society in a variety of ways.