Doo.Ri

Doo-Ri Chung , designer and owner of the luxury fashion line Doo Ri has certainly got spools of talent, judging from her runway successes and great collections from each season. The Korean-American fashion designer was trained at the illustrious Parsons School of Design before landing employment at Geoffrey Beene, where she honed her fashion designing skills, and started getting intimate with the ropes of the fashion industry. Her eponymous label, Doo.Ri was born in 2001, and in the years to come, Doo.Ri Chung established herself in the fashion industry, dressing celebrities Kim Bauer, Vanessa Getty, while her well heeled clientele continues to grow.

Clean cut silhouettes, trim aesthetics and simple elegance are the secret ingredients that have personified collections by the designer. Doo.Ri is perhaps most famous for her line of jersey dresses, all of which carry her signature unique drape.  Over the years, the designer has explored all kinds of fabrics, extending her line to include ephemeral dresses, with wispy chiffon, tulle and feminine touches. Formally known for her neutral palettes, Doo-Ri has been experimenting with more colors, including soft pastels and delicate hues that reminds one of spring and some of her dresses are so light and breezy they seem to flutter by like butterflies.  

Doo-Ri Chung is a designer who commands the magic wand, infusing even the most dullest outfit with a sexy appeal that’s simply irresistible. With a line that’s only in its toddler stages, Doo.Ri is a very promising label, serious yet at times feminine and flirty.

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