Daftbird

Daftbird founder, Joshua Christopher realized there was a niche market for casual wear with a modern twist and in the year 2000, he launched his first fashion line, Apathetic, providing graphic tees and casual wear for sports. In 2006, spurred on by his former success, he launched Daftbird which continued the legacy of his special touch for creating fashionable street and casual wear.

The brand has a wide collection of clothes, offering trendy V Necks, tank tops, cardigans and sweaters that are hip and modern. Part of the brand’s unique charm lies in Joshua’s observations, realizing that women looked good in their boyfriend’s oversized tees. Armed with this observation, he set out to create a line that would emulate the sexy, languorous feeling of slipping on a man’s shirt, but with the added advantage of using thin, slinky fabric that drapes well, yet clings in all the right places. Innovative and trendy, Daftbird is a combination of creativity, innovation and daring, an image that the brand hopes to pass on to the young women it caters to.

Daftbird has been featured in countless fashion magazines and teen magazines, providing casual wear that is fashionable and chic. The brand has a strong backing of celebrity fans, including Jessica Alba, Jennifer Garner, Hayden Panettiere and Ed Westwick. Daftbird is certainly a trendsetter in this genre, a source of inspiration to teenagers and seasoned fashion experts alike, the brand is carried by upscale department stores such as Saks Fifth Avenue and has its own flagship stores all over the world.