Current/Elliott
The word ‘Innovative’ would be an understatement to the
brand Current/Elliot. The brand has created a whole new definition
of denim by specializing in the design and creation of this popular
textile. Founded by Serge Azria, Current/Elliot brings denim to a
new height with jackets, jeans and shorts being tailored to the
vintage styles of American jeans. It is not surprising that this
astonishing brand has been gracing the covers of Vogue, Elle, Marie
Claire and others since 2009 which is just one year after its
incorporation. Current/Elliot manages to define denim into more
than 100 styles from attractive styles to innovative washes and
tones. Today, the brand continues to spread its ingenious style of
fashion to the rest of the world.
Preserving the vintage taste of denim, Current/Elliot creates jeans
that come in a variety of tones, textures and feature small details
like buttons and creases. The demand for vintage jeans has never
waned through the years as a pair of vintage jeans can be matched
with almost any top, yet maintaining a stylish appearance. Whether
it is white or dark washes, the denims under the creation of
Current/Elliot enhances one’s silhouette with choices of
skinny jeans to bell bottoms. Most will think of only one color
when it comes to denim but Current/Elliot has managed to create
denims in an array of color and patterns to change the whole
perception of denims and jeans.
Maneuvering around denim only, the brand becomes even more creative
as it finds different ways to style the material. After all,
limitations and restrictions only make one more creative in their
endeavors.