BCBGMAXAZRIA

Max Azria was born on January 1, 1949. He is most known for he contemporary women designs. Azria is not only the designer for BCBG, but also the chairman and CEO of the company BCBGMaxAzria, a fashion house that houses over 22 brands, based out of Los Angeles.

In 1998, Max Azria aquired the Herve Leger fashion house. In 2007, he relaunched the label with his own designs. Azria also has to other labels, Max Azria Atelier, and Maz Azria, one being a couture gown label.

In 2008 Max Azria also launched a young contemporary line called BCBGeneration, and then went on to team up with Miley Cyrus to create a line for Wal-Mart.

In most stores you can find BCBG's more known lines, such as BCBG shoes, and BCBG dresses. BCBG also has prom dresses, accessories, hats, scarves, and even a bridesmaids line. There clothing is best known for their power professional look, but can be dressed down to complement any occasion. some may say the BCBG look is to chic and contemporary, but there also some very modern pieces, including BCBG's dresses, which they are most known for.

Max Azria has recently made an announcement that he is to open a new type of store, a outlet store, called BCBG Final Cut. The store is to carry a mix of former season pieces, and some new pieces at great discounts.