BCBGMAXAZRIA
Max Azria was born on January 1, 1949. He is most known for he
contemporary women designs. Azria is not only the designer for
BCBG, but also the chairman and CEO of the company BCBGMaxAzria, a
fashion house that houses over 22 brands, based out of Los
Angeles.
In 1998, Max Azria aquired the Herve Leger fashion house. In 2007,
he relaunched the label with his own designs. Azria also has to
other labels, Max Azria Atelier, and Maz Azria, one being a couture
gown label.
In 2008 Max Azria also launched a young contemporary line called
BCBGeneration, and then went on to team up with Miley Cyrus to
create a line for Wal-Mart.
In most stores you can find BCBG's more known lines, such as BCBG
shoes, and BCBG dresses. BCBG also has prom dresses, accessories,
hats, scarves, and even a bridesmaids line. There clothing is best
known for their power professional look, but can be dressed down to
complement any occasion. some may say the BCBG look is to chic and
contemporary, but there also some very modern pieces, including
BCBG's dresses, which they are most known for.
Max Azria has recently made an announcement that he is to open a
new type of store, a outlet store, called BCBG Final Cut. The store
is to carry a mix of former season pieces, and some new pieces at
great discounts.